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Self-Promotion for Independents and Young Professionals: Lessons from Business and Retail Politics

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 Written By: Henry Lyatsky “Though we called your friend from his bed this night, he could not speak for you, For the race is run by one and one and never by two and two.” Rudyard Kipling (“Tomlinson”)                                                    Want to live?   Hustle!   No downer is more enervating than being ignored, left out, discarded.   You need clients; your start-up needs investors.   Your bills need paying; your girlfriend has run off with your employed former buddy.   Your college degree, supposedly a ticket to a shining life, is worthless.   You are surrounded everywhere by people, all hustle and bustle, not one of whom even seems to notice that you happen to inhabit this world with them.   You are isolated, confused, dispirited, caught in an Auden poem.   The world has no need of yet another geophysicist, engineer, geologist, technician.   You’ve barely started, you fancy yourself something special, and you’re dead-end surplus.   The mid-life crisis