Are Canadians confused over what matters?
Confused??
Me Too!
By:
George Brookman
March
2016 – Business in Calgary
Even though Europe appears to be nothing more than a bunch
of borders drawn on a page, we have all seen over many years just how fiercely
Europeans defend the country of their birth. In fact, most of the time this
inward focus on their own nationalism is likely not a good thing, but there are
times when I wonder if Canadians couldn’t use a bit more pride in what and who
we are.
Take cars for example. In Sweden the Swedes drive Volvos and
Saabs – neither one of which are owned by Swedes any longer but they are still
symbolic of their nation. In Germany everyone drives an Audi or a BMW or a
Mercedes or, of course, a Volkswagen. While in France virtually every vehicle
you see is a Renault or a Citroen. I know this is not a true test of supporting
industry, but it is an indication that people have pride in what their own
country produces. The people who created Ikea are almost revered as heroes in
Sweden while the Israelis have taken that tiny nation and turned it into a
technological giant.
Are Canadians as concerned about their purchases? Do we ever
ask the question, “Where was this made?” and allow that to be part of our
decision. Why not a Ford or a Chev or a Toyota built in Ontario over vehicles
built in some other part of the world? Don’t worry, I am as guilty of this as
anyone, but when was the last time you saw a Canadian prime minister or the
premier of Ontario standing beside a car as it came off the line in Oshawa or
Oakville saying, “Here is one of the finest vehicles in the world and I urge
you to consider buying this car.” It just doesn’t happen.
The Canadian wine that comes from vineyards in British
Columbia and Ontario are now outstanding and world class – yet we continue to
buy wines from California, France and Italy as if Canadian wineries do not know
what they are doing. Can you imagine buying American wine in France or Italy?
And you surely cannot buy any Canadian wine in California, no possible way.
Just doesn’t happen. Canadian beef, Canadian pork, Canadian fish and Canadian
poultry set the standards for the world but we as shoppers need to make sure
that we insist on those products when we buy. Every purchase of a “Produced in
Canada” product helps every single Canadian at some point along the line.
Then there is oil. The truth is that Canadian oil is
produced more cleanly, more efficiently and with more regard to the environment
than producers in any other country. Do you think that the Russians or the
Arabs become apoplectic over an oil spill? Of course not. In California a gas
line has been spewing natural gas into the atmosphere for weeks and it hardly
makes the CNN news reports. Yet in Canada, where our people rely on coal, oil
and natural gas just to survive in our climate, it has almost become an insult
to say that you are “in the oil business.” Have we lost our minds? When Saudi
Arabia is shipping their oil to New Brunswick so that Irving can refine and
sell it to Canadians, we have to ask ourselves, “Has somebody got a thing going
here?” When Quebec mayors, who have enjoyed the financial support of the
Alberta energy industry for many years, come out against a pipeline that will
allow them to return some of that support to fellow Canadians, one cannot help
but ask, “What are they thinking?” Where is the leadership that speaks out
against this nonsense? Why is the prime minister not appearing on every
newscast to declare that he will defend all Canadian industries and sell their
products to the world… not just aircrafts and light-rail cars?
This country has an economy based on the oil and gas
industry, then the agricultural industry, followed by manufacturing, tourism,
technology and so on down the line. The energy industry is so far ahead of the
rest that it is ridiculous and when someone recently asked me, “When did oil
become so important to our world?” I replied, “I think it started when people
began hunting whales for their oil.” The world runs on energy and while
renewables may be coming along nicely, the fact is the oil and gas are still
the most important sources of energy we have today and Canada has it in
abundance.
So, Canadians, let’s tweak our attitudes. Let’s not buy our
oil from countries that take our dollars, turn them into guns and then try to
kill us with them. How ridiculous is that? Let’s think about where our cars and
our appliances are made and try to buy Canadian. Let’s think about what we put
on our table and take pride that if it is produced in Canada, it is likely the
best the world has to offer.
I have often said that Canada is the closest thing to
“Camelot” that the world has ever seen. Just like the Knights of the Round
Table, we have the choice either to preserve the greatest country in the
history of the earth, or to just let it slip away from us one silly decision at
a time.
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